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Designing a logo is not just about drawing a symbol or icon for the company nameplate. This is a complex job that involves balancing design elements are proportionate and appropriate logo. The imbalance between the font, colors and symbols of corporate identity logos may damage the company.
Designing a logo is not just about drawing a symbol or icon for the company nameplate. This is a complex job that involves balancing design elements are proportionate and appropriate logo. The imbalance between the font, colors and symbols of corporate identity logos may damage the company.
In this day and age, you can not pass from the symbol as a logo design. Logos is not simply for display purposes. Instead, they require a deep understanding of business. This is because the logo need to communicate business messages to their target audience. Without the balance of elements in the logo design, corporate image you tend to decline. The following are elements that must be balanced in order to create a successful logo design.
Color choices:
While the selection of colors in logo design, it is very important that you understand the psychology of color. Colors have a profound impact on the human mind. They can incite human emotions good and bad. For example soothing blue color of the human mind and relaxes the senses. While red is the color of the summon powerful aggression and passion.
Font Choice:
Another important element that determines the correct balance of the logo font. Incorrect use fonts can delete your corporate identity. For example, using a font with a relaxed and informal business and professional firms, it will create an imbalance in your company's image.
Use of Symbols:
Symbols are very important in creating the logo. They work as a tool to reveal the meaning of business. You can not use arbitrary symbols in logo design because it will cause imbalance. The character that really represents the company's values and mission must be used and for which a comprehensive research is needed.
As examples of logos that we use everyday for browsing
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